Claws By Tiger Taylor

Claws by Tiger Taylor is a sustainable beauty brand transforming the false nail industry with the world’s first biodegradable nail kit. Founded during lockdown, Claws offers a fashion-forward, eco-friendly alternative to acrylic nails. Both the nails and their reusable case are made from biodegradable plastic, breaking down within five years instead of centuries. Designed for style and convenience, Claws provides a portable, guilt-free way to enjoy nail transformations anytime, anywhere.

Project

Brand New Shopify Website Redesign for Claws to Promote Nail Kits & Latest News.

Date

2025

Service

Web Design & Shopify Build
Thumbnail Image

Project Overview

Challenge

Claws by Tiger Taylor needed a complete website redesign to better reflect its brand identity and sustainability mission. Their previous Squarespace site lacked the flexibility and functionality required for an engaging e-commerce experience. The challenge was to create a visually striking, user-friendly website that effectively showcased their biodegradable nail kits while integrating essential e-commerce and marketing tools.

goal

The objective was to design and develop a seamless, high-performing Shopify website with seven pages, ensuring a smooth shopping experience and strong brand storytelling. Custom CSS was implemented to enhance design elements, while email marketing campaigns were set up and designed using Omnisend to improve customer engagement. The site needed to not only highlight Claws' eco-friendly innovation but also drive conversions and build a loyal customer base.

result

The final result was a fully responsive, aesthetically refined Shopify website designed in Figma and built with custom CSS enhancements. The seven-page site offered an intuitive navigation experience, effectively communicating Claws’ mission and product benefits. Integrated with Omnisend, the email campaigns enhanced customer engagement and retention. The redesign provided a significant upgrade from the previous Squarespace site, aligning Claws by Tiger Taylor with its vision of sustainability and innovation in beauty.

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