Claws By Tiger Taylor

Claws by Tiger Taylor needed a complete website redesign to better reflect its brand identity and sustainability mission. Their previous Squarespace site lacked the flexibility and functionality required for an engaging e-commerce experience. The challenge was to create a visually striking, user-friendly website that effectively showcased their biodegradable nail kits while integrating essential e-commerce and marketing tools.

The objective was to design and develop a seamless, high-performing Shopify website with seven pages, ensuring a smooth shopping experience and strong brand storytelling. Custom CSS was implemented to enhance design elements, while email marketing campaigns were set up and designed using Omnisend to improve customer engagement. The site needed to not only highlight Claws' eco-friendly innovation but also drive conversions and build a loyal customer base.

The final result was a fully responsive, aesthetically refined Shopify website designed in Figma and built with custom CSS enhancements. The seven-page site offered an intuitive navigation experience, effectively communicating Claws’ mission and product benefits. Integrated with Omnisend, the email campaigns enhanced customer engagement and retention. The redesign provided a significant upgrade from the previous Squarespace site, aligning Claws by Tiger Taylor with its vision of sustainability and innovation in beauty.