Claws by Tiger Taylor is a sustainable beauty brand transforming the false nail industry with the world’s first biodegradable nail kit. Founded during lockdown, Claws offers a fashion-forward, eco-friendly alternative to acrylic nails. Both the nails and their reusable case are made from biodegradable plastic, breaking down within five years instead of centuries. Designed for style and convenience, Claws provides a portable, guilt-free way to enjoy nail transformations anytime, anywhere.
Claws by Tiger Taylor needed a complete website redesign to better reflect its brand identity and sustainability mission. Their previous Squarespace site lacked direction, clear calls to action, and the functionality required for an engaging e-commerce experience. The challenge was to create a visually striking, intuitive, and user-focused website that effectively showcased their biodegradable nail kits while guiding customers toward the correct actions and integrating essential e-commerce and marketing tools.
The objective was to design and develop a seamless, high-performing Shopify website with seven pages, prioritising user experience and clear navigation. The site needed to highlight Claws’ eco-friendly innovation, tell the brand story effectively, and guide customers effortlessly through browsing, product selection, and purchase. Additionally, integrated email marketing campaigns were implemented using Omnisend to support ongoing engagement and build a loyal customer base.
The final result was a fully responsive, aesthetically refined seven-page Shopify website designed in Figma. The site delivered intuitive navigation, clear visual hierarchy, and strategically placed calls to action, ensuring a smooth shopping experience. Product and brand messaging were communicated clearly, while integrated email campaigns strengthened customer engagement and retention. The redesign significantly elevated Claws by Tiger Taylor’s online presence, aligning the digital experience with the brand’s mission of sustainability and innovation in beauty.
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