Most websites do not fail overnight. They drift. The design ages, the content stops matching the business, and the site slowly stops doing its job. The clearest sign it is time for a redesign is that your website no longer helps you win the customers you want, whether that shows up as fewer enquiries, visitors leaving quickly, or a business that has outgrown what the site says about it.
Look at it from three angles: how it works, how it looks and what it delivers. One issue on its own is usually fixable. If several of the signs below sound familiar, a redesign is worth serious consideration.
Most web traffic now comes from mobile devices. If text is hard to read, buttons are awkward to tap or the layout breaks on a smaller screen, you are losing people before they have read a word.
Pages that take too long to load lose visitors and can weaken your search visibility. Slow sites are often the result of heavy templates, too many plugins or oversized images, and they are rarely fixed properly without rebuilding the foundations.
If your branding, services or pricing have changed and your website has not, visitors get a mixed message. A site that looked right three years ago can undersell the business you run today.
If changing a line of text or adding a page means calling a developer, updates get put off and the content goes stale. You should be able to look after your own website without fear of breaking it.
A website exists to turn visitors into enquiries, bookings or sales. If you have traffic but few people get in touch, the structure, calls to action or messaging usually need rethinking, and a fresh coat of paint alone will not fix that.
Some platforms restrict layout, functionality and design, and others take constant upkeep to stay secure and fast. When you keep working around those limits to get the site you want, it may be time to move to one that can grow with you. We have moved sites from WordPress to Webflow for exactly this reason, including Little Latham House, which we completely revamped after it moved from WordPress, keeping the content that worked and adding new sections and functionality.
Missing page titles and descriptions, no clear page structure and no easy way to add new content all make it harder for the right people to find you.
A useful gut check: would you confidently share your website with a new client today? If the answer is no, that tells you something.
If three or more of these sound familiar, it is worth a conversation about what a redesign could change.
Not necessarily. You can carry over the content you want to keep while we create new layouts, sections and functionality around it, or we can build a completely new website if that suits you better. Which is right depends on how much of your current site is still working for you.
If your current website is built on WordPress or another platform, it can remain live while we create its replacement in Webflow. We review your existing website and SEO, transfer the agreed page content and support the transition when your new website is ready to launch, including basic redirects for agreed core pages where required.
A complete redesign usually sits in our Growth or Scale package, and projects usually take 4 to 6 weeks depending on complexity. You can see all of our website packages and read more about our Webflow web design service.
Not sure whether your website needs a redesign? Book a free discovery call and we will review it with you and tell you honestly what is worth changing.
There is no fixed rule. The right time is when your website stops supporting your goals, not when a calendar says so. A regular check against the signs above will tell you more than a number of years.
Not if the transition is planned. We review your existing website and SEO, carry over the agreed content and set up basic redirects for agreed core pages where required, so you keep as much search visibility as possible.
Yes. You can carry over the content you want to keep while we create new layouts, sections and functionality around it.
Yes. If your current website is on WordPress, it can remain live while we create its replacement in Webflow. We review your existing website and SEO, transfer the agreed page content and support the transition when your new website is ready to launch. You can also start fresh with a completely new build.
A complete redesign on our Growth or Scale package usually takes 4 to 6 weeks depending on complexity.
A redesign includes a review of your existing website and SEO where applicable, optimised page titles, meta descriptions and image alt text, internal page linking, and basic redirects for agreed core pages where required. Your domain and your Webflow subscription are paid separately.
Book a free call to talk through your business, what you need from your website or the systems needed to keep your business running smoothly, and whether we’re the right fit.
